http://www.amazon.com/True-Images-International-chocolate-Duo-tone/dp/0310936624/
this is the newest edition 2007 [Bubble Gum And Chocolate cover] Price: $34.95
http://www.bookschristian.com/se/product/books/Zondervan_Publishing/True_Images/260146/True_Images_Imitation_Leather.html
newest edition $34.99
http://search.barnesandnoble.com/booksearch/isbninquiry.asp?ISBN=0310936624
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These are the older 2003 edition w/purple cover:
NIV True Images Bible, Bonded Leather Suede, by Zondervan $33.74
http://www.biblehousesupply.com/servlet/the-290/NIV-True-Images-Bible/Detail
Amazon does list two sellers of new copies at $45 & $58
http://www.amazon.com/gp/offer-listing/0310928184/ref=dp_olp_2/104-3193012-6391167
This copy is listed as paperback but has the ISBN of the leather edition. $40.50
http://www.abebooks.com/servlet/BookDetailsPL?bi=962261960&isbn=0310928184
Barnes & Noble lists the same seller as above at $40.50 plus another from LaCelle Books at $44.42
http://search.barnesandnoble.com/used/productMatches.asp?PEAN=9780310928188&z=y