"Who was Ruth Mickleby-Land?"

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Editorial Reviews
Product Description
"Brian Gay shares his wit, wisdom, and experience in this memorable collection of sales ideas. If you sell, and we all do, Brian's insights will motivate, prepare, and instruct you in ways you can do your job better. I recommend that you read at least one article every morning. If you do, and apply the techniques to your activities, you'll start each day out right. The end result will be that you are a better salesperson and a better person. I recommend this book to anyone that wants to improve their outlook on life, their sales abilities, or their personal situation." Douglas Fry Executive Director Southeastern Advertising Publishers Association
About the Author
Brian Gay is the Executive Director of Midwest Free Community Papers (formerly SGI). MFCP is a regional association of free distribution papers. Brian's background includes over thirty years in the free paper industry. He is formerly an owner, publisher, general manager, sales manager, sale rep, past president of MFCP and past board member of both state and national associations in the community paper industry. He has written extensively and regularly for several industry publications
Product Details

* Paperback: 172 pages
* Publisher: CreateSpace (April 10, 2009)
* Language: English
* ISBN-10: 1442123257
* ISBN-13: 978-1442123250
* Product Dimensions: 8.5 x 5.6 x 0.6 inches
* Shipping Weight: 8.8 ounces (View shipping rates and policies)
* Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)
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* Amazon.com Sales Rank: #310,062 in Books (See Bestsellers in Books)

The other night I had the pleasure of seeing Cal Ripken, Jr. give a talk at DeMatha which was hosted by James Brown (Fox Sports, CBS, HBO) and had NBA Hall of Fame Coach Morgan Wooten, NFL Hall of Fame Player JB Brown, Future NFL Hall of Famer and Philadelphia Eagles' running back Brian Westbrook in attendance among many more DeMatha alumni.

Cal's speech was quite impressive (and not just because he used Power Point!) but because he did a great job of applying the traits that it took for him to successfully break Lou Gehrig's record of consecutive games played to traits that it takes to be successful in business.

I thought this was an extremely effective and applicable presentation by Cal and made a lot of sense.

He started off by talking about a particular incident where a reporter asked Cal what traits a current player would have to possess in order to break the record he set for consecutive games played. At the time Cal gave a pretty standard answer, but later on, after retirement he really thought about it and made a list which he shared with us the other night.

Coincidentally, Cal had been making the transition from Playing Professional Baseball to Business at the time of writing this list and the fact that many of these traits he listed had real-world, business application was not missed.

I am going to try and get a hold of a copy of the power point presentation he used but in a nutshell these traits include tenacity, resilience, will to win/competitiveness, sacrifice, focus, preparation (both physical and mental) and so on.