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Answer from Paxton_Fettel

Dan Aykroyd is promoting Crystal Head Vodka so a movie tie isn't out of the question


Dan Aykroyd Talks Crystal Head Vodka With Philly2Philly.com
By Joe Vallee at 12:15 pm on Friday September 11, 2009

In his long and storied career, Dan Aykroyd has worn many hats. In addition to his acting career, which kick-started when he became an original cast member of Saturday Night Live, Aykroyd is a successful screenwriter (Ghostbusters), musician (The Blues Brothers), wine maker, and now.......vodka distiller. Dan Aykroyd with Joe Vallee

That's right. Aykroyd's latest endeavor has him promoting his Crystal Head Vodka, which he was signing bottles of at the Philadelphia Wine & Spirits Store on Chestnut Street yesterday.

As the lines wrapped around the aisles, Aykroyd, one of the more jovial and approachable celebrities you will come across, ceremoniously burst through the side doors of the store, shouting "Merry Christmas Everybody!" as the crowd erupted into cheers. When I asked Aykroyd what the inspiration was for Crystal Head Vodka, his responses were thoughtful, clear, and what else? humorous.

"About two years ago I was in New York City with my good friend, John Alexander. He is a landscape artist and all kinds of people own his work: Jimmy Buffett, Paul Simon, Chevy Chase, Lorne Michaels, myself. I was telling him about how I have the good fortune to be the importer to Canada for Patron Tequila. When I told him I was doing that, he said that he always wanted to do tequila in a glass skull to celebrate the Day of the Dead." Aykroyd, who holds a strong belief in spiritualism, had an epiphany. "It just came to me in two minutes. I said 'If we're gonna do that, then we're gonna bring back the legend of the crystal heads.'

Alexander then designed the skull, which looks like something directly out of an Indiana Jones movie. The tequila then became vodka. However, Dan Aykroyd holds his Crystal Head Vodkathis isn't JUST your ordinary vodka. It is quadruple distilled and filtered through Herkimer diamonds. In addition to the packaging and its one-of-a-kind design, Aykroyd takes great pride in the ingredients that are used to make the vodka. Moreover, he is quite pleased at the taster response, as well as the recognition its received from industry peers.

"When we first started the project two years ago, we had the bottle, the legend of the head, the celebrity tie-in. We had a fluid we liked. We had the inspiration to take all the additives out: no fusel oils, no glycol, no sugar, no citrus oils, and now I've got a real story to talk about because people are responding to the taste. When you drink vodka in a mixed drink, you're drinking an additive like Red Bull, Clamato, or Orangina. They have certain additives in there to make them taste like they taste. So don't you wanna drink a vodka that has no additives that's completely stripped? If you're doing a story based on empowerment and self enlightenment, you have to put a clean fluid in the bottle. So we stripped all the additives out, and we recently won a 91 Point Rating and two Silver Awards."

Of course, you can't talk to Dan Aykroyd in Philadelphia without mention of his classic comedy "Trading Places," which was shot here in late 1982-early 1983.

"Architecturally this is such a beautiful city, and I knew this would be a great city to do it (the movie) in. Wow, we had a great time here doing that, and man we were young then," he laughs.

During the last decade, Aykroyd's numerous off-screen activities have forced him to cut down on his acting roles. And although he hasn't walked away from movies altogether, he's not exactly sure about plans for making the long-rumored "Ghostbusters 3." "We have to get a script first and see what happens."

Until then, Dan Aykroyd has plenty of things to keep himself busy. An award-winning vodka will do that for you.
Sources: http://www.philly2philly.com/entertainment/entertainment_articles/2009/9/11/21694/dan_aykroyd_talks_crystal_head_vodka_philly2phi

 

Answer from newuser52772255

Crystal Head Vodka Conspiracy: Viral Video, Ghostbusters III Promotion, or Dan Akroyd's Serious Craz


Is This Dan Aykroyd ‘Crystal Head Vodka’ Ad for Real? -- Vulture -- Entertainment & Culture Blog -- New York Magazine

This informercial for Dan Aykroyd's Crystal Head Vodka is so slick and straight-faced that it makes us question whether the comedian is attempting an elaborate practical joke or has lost his mind and is actually peddling a "triple Herkimer diamond filtered Newfoundland deep aquifer pure spirit ...


Crystal Head Vodka Conspiracy: Viral Video, Ghostbusters III Promotion, or Dan Akroyd's Serious Craziness?
Jossip — ... While some are speculating that it's an early viral video for Ghostbusters 3, it seems that there hasn't even been casting, ...

How crazy is Dan Akroyd?
Cele|bitchy — ... At this point, no one is able to discern if the video and website are sincere or a well placed viral campaign, possibly for the anticipated Ghostbusters 3 movie said to be in the works. As NY Magazine pointed out, Akroyd makes a direct reference to “ectoplasm” in the sales pitch, but it does seem to be meant as a mocking reference to his most popular movies. ...
Sources: http://showhype.com/story/is_this_dan_aykroyd_crystal_head_vodka_ad_for_real/

 

Bonus Answer

"Dan Aykroyd is involved and makes several possible references that seem straight out of Ghostbusters."

The name of the vodka ties in with the legend of the 13 Crystal Heads, artifacts supposedly unearthed at various times. -- from the Yucatan to Tibet -- which emit positive energy, good will and prosperity.

The give-away, if it is an elaborate joke, is an infomercial in which a straight-laced Dan Aykroyd explains the process used to make the Vodka. He goes on about aliens, ghosts, and mystical powers, and injects the word "ectoplasm," which is straight out of "Ghostbusters," in his pitch. He also claims the vodka is "triple Herkimer” diamond filtered.